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For over a decade, we have had the honour of being the leading supporter of the Canadian Olympic & Paralympic teams and to date we have donated over $48 million to support Canadian athletes through the HBC Foundation. Hudson’s Bay is committed to sport in Canada and helping our athletes meet their goals as they strive for the podium.

Pillars Of Support

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Red Mittens

Introduced in 2009, the Red Mittens campaign has become the nation’s most iconic symbol of strength, unity and pride.

Each year a new design, featuring the colours of the Canadian flag is revealed with a portion of the proceeds going directly to supporting our athletes. To date, over $30 million has been donated to the Canadian Olympic Foundation.


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Canada Flip Flops

Canada Flip Flops, launched in 2016, are the first-ever Paralympic Foundation of Canada fundraising item.

30% of the proceeds directly benefit Canada’s high-performance athletes with disabilities. To date, over $1,100,000 has been donated  to the Canadian Paralympic  Committee. In the coming years, our goal is to continue supporting these athletes while celebrating their excellence, motivation, resilience and dedication.

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Athlete Bursary Program

In 2006, HBC Foundation launched its first Athlete Bursary program. 200 athletes made up of Olympic, Paralympic and Commonwealth Athletes were given $5,000 each for 5 years.

In 2016, HBC pledged its $2.5 million, 5-year, commitment to 50 Canadian athletes, each of whom will receive $10,000 per year through 2020.

This investment contributes much-needed funding to our athletes who can use the funds for training, travel, equipment and more. The program demonstrates our ongoing commitment to helping our Canadian athletes reach the podium.

Timeline Of Support


HBC becomes the Premier National Partner of the Canadian Olympic and Paralympic committees.

The partnership includes serving as the Official Outfitter of Team Canada.


We want the athletes to be proud in their gear, show their Canadian spirit on the international stage in both sport and fashion.


HBC is the official outfitter of team canada.

Canadian Olympic & Paralympic Foundation

The HBC Foundation starts delivering resources that support the athletes in their quest for the podium.

Torino 2006

Skiiers at the torino winter games.

Medal Count

7 Gold
10 Silver
7 Bronze
5 Gold
3 Silver
5 Bronze

Over $2.9 million has been donated.



- Beijing 2008
Canadian olympic team wins medals at the beijing summer games.

Medal Count

3 Gold
9 Silver
7 Bronze
19 Gold
10 Silver
21 Bronze


Red Mittens

HBC launches its Red Mittens program, revealing a new iconic design each year featuring the colours of the flag.
A portion of the proceeds directly supports our Olympic athletes.

Mittens = Medals!

Bonnie Brooks, Former Vice Chairman of Hudson's Bay Company

Over $19.2 million has been donated.



Vancouver 2010

Canada wins 14 gold medals, the most ever by one country at the Winter Games.

Canada wins 14 medals at the vancouver winter games.
Canada wins 14 medals d'or at the vancouver winter games.

Freestyle Canada wins the country’s first-ever Olympic gold medal on home soil.

Medal Count

14 Gold
7 Silver
5 Bronze
5 Gold
3 Silver
5 Bronze

HBC operates the most successful Canadian Olympic Superstore and retail program in Winter Olympic history.



HBC renews canadian olympic team's official outfitter sponsorship.

HBC renews the Canadian Olympic & Paralympic Teams’ Official Outfitter sponsorship.

The commitment spans from 2013 to 2020, covering all Olympic, Paralympic, Pan American and Youth Olympic Games.


- London 2012
Team canada swimmers win medals at the london summer games.

Medal Count

1 Gold
5 Silver
12 Bronze
7 Gold
15 Silver
9 Bronze

HBC debuts their buzz-worthy Closing Ceremony Jean Jacket.

We want our athletes to wear something fun and unexpected and that symbolizes who they are as Canadians.

Suzanne Timmins, SVP and Fashion Director, Hudson’s Bay Company

Red Mittens inspiration: Canadian spirit, passion, adventure and unity.



Sochi 2014

Justine dufour lapointe and chloe dufour lapointe win gold and silver medals.

Medal Count

10 Gold
10 Silver
5 Bronze
7 Gold
2 Silver
7 Bronze

Justine Dufour-Lapointe and her sister capture gold and silver in moguls, making them the third set of sisters to finish 1-2 in the same Winter Olympic event.

HBC grabs attention with its iconic Canadian Tuque—a must-have for the athletes and supporters. Over 35,000 were sold.

Team canada wins 25 medals at the sochi winter games.

Canada captures 25 medals making it the country’s most successful Winter Games ever on foreign soil.

Red Mittens inspiration: tradition, elegance and strength.



Dufour-Lapointe sisters, Maxime, Chloé & Justine named Red Mitten brand ambassadors.

It is an honour for my sisters and I to be included in a campaign that gives so generously back to Canadian athletes

Justine Dufour-Lapointe



Rio 2016

Team canada equestrian rider at rio summer games and red mittens.

HBC establishes the Athlete Bursary Program.

The program awards 50 Olympians & Olympic hopefuls $10,000 per year through 2020. This $2.5 million investment helps contribute much-needed funding to our athletes in their quest for the podium.

HBC launches Paralympic Foundation item.

In partnership, HBC launches the Canada Flip Flops, our first-ever Paralympic Foundation of Canada fundraising item. 30% of each purchase directly supports our Paralympic athletes.

Medal Count

4 Gold
3 Silver
15 Bronze
8 Gold
10 Silver
11 Bronze

Red Mittens inspiration: strength of the nation, tradition, style and spirit.

Hockey champions Caroline Ouellette, Shannon Szabados and Marie-Philip Poulin named Red Mitten brand ambassadors.



Meet Our Busary Athletes


- PyeongChang 2018
Team Canada @ The PyeongChang Paralympic Games.

Medal Count

11 Gold
8 Silver
10 Bronze
8 Gold
4 Silver
16 Bronze

20 of our HBC
Bursary Athletes qualified to compete.

• 7 of them brought home a total of 8 medals, representing 28% of the 29 total medals Team Canada won.

Team Canada won a record-breaking 28 Paralympics medals,
compare to 19 won at the Vancouver 2010.

• Mark Arendz was Canada's star, winning 6 medals (1 gold, 2 silver and 3 bronze) in para-nordic skiing.he was selected as flag bearer for the closing ceremony.

• Natalie Wilkie was Canada's youngest athlete competing at these Games. She had a remarkable debut at age 17, winning gold silver and bronze in Paralympic cross-country skiing.